Hubspot

JUNE 30, 2014

They use bright visuals, large concise copy, and a parallax scrolling site to make digesting information easy on desktop, mobile, and tablet. They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. They use frequent email blasts called “Just the Tip” that share a tactical nugget of information.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Marketing Insider Group

JUNE 28, 2021

Scary Mommy is a blog started in 2008 by Jill Smokler that gained popularity with its snarky take on parenthood (and jabs at Mommy Bloggers who tried to make it look perfect). (Some very subtle snark there btw!). treynkennedy. Day 1 in #quarantine vs. day 50. ? original sound – Trey Kennedy. Personal blogs do it, too.

Content Marketing 348

Content Marketing Peer-to-peer Content Banners 348

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. I have seen this part kill a. agreeing on what you are putting in there, c.

Social Media 123

Social Media Work Management Marketing Management Media 123

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Single Grain

JULY 26, 2019

Sure, the link still works, but the information is no longer relevant or perhaps even incorrect. If the first newsletter listed on a web page is from 2008, do you think it is an actively managed website? 3) Find Webmaster Contact Information. This is where you find a website that offers a link to an outdated piece of content.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Sales is fleeting, it has to be re-created every blasted quarter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

WebMarketCentral

FEBRUARY 13, 2009

What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast? What are the secrets to writing killer subject lines? She shares some SEOmoz experience with email marketing, industry statistics (e.g., "80%

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

GreenRope

JUNE 18, 2020

Then, in 2008, it revealed itself to an enlightened few. You can create dynamic rules that can use a contacts location to insert information for their local sales rep in the email, or insert values that describe the specific attributes of their car. The applications are endless! USER-FRIENDLY.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Enterprise Management 52

Content Standard

OCTOBER 15, 2018

That was 2008. A central location for communication across multiple stakeholders and external creative partners removes the informational barriers that slow production. What’s more, an added benefit for mature content teams is that aggregate responses to recommendations can potentially inform gaps in content inventory.

Digital Asset Management 80

Digital Asset Management Enterprise Management Organization Work Management 80

Convince & Convert

AUGUST 18, 2010

Better question: How do we share the clients knowledge to inform and engage consumers? It is in many ways the social equivalent of “batch and blast&# email newsletters. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. How do we help the client sale its product? Will it hurt your business?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. Because relevancy = respect. RT @jaybaer Moo. RT @jaybaer: Moo.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Crimson Marketing

JULY 9, 2015

Neuroscientists suggest that “intuition” is really the result of unconscious, parallel processing of vast amounts of information constantly washing over us, information we’re not paying direct attention to. Every interaction provides a rich source of information about buyer behavior. Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Hubspot

DECEMBER 10, 2013

Everyone’s on Twitter, everyone has a social media person blasting tweets out all day. It can be humor, or shock value, or informational, or utilitarian. This is like YouTube in 2006 and 2007, or Twitter in 2007 and 2008. It’s the noise level on social media. How do you rise above all that noise?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Social Media Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I am always hungry for relevant information and have stayed glued this past week to see what new things may have popped up at the conference.

Social Media 126

Social Media Media Paid Content Conference 126

Hubspot

MARCH 3, 2020

While this post might be a blast from the past, it will also show you just how much the way we connect and share online has changed, and give you hints about where it might go next. This feature gives businesses more data and analytical information about their audiences and how their content is performing.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Single Grain

DECEMBER 6, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. Deliver information. 90% claim they find personalization appealing. Boost sales.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145