Hubspot

JULY 9, 2018

The critically acclaimed mini-series takes place in Europe during World War II, recounting Major Richard Winters’ leadership of Easy Company from a grueling boot camp to the invasion of Normandy and on to the end of the war. And the only move the company could make was to rewrite the code. It would push them a year behind schedule.

Lead Scoring 76

Lead Scoring Lead Ranking Work Management Marketing Management 76

WebMarketCentral

SEPTEMBER 15, 2008

by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources. Most of my clients are comfortably above that level.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. That said, the system offers a respectable set of capabilities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Go beyond the high-level demographics of SIC/NAICS codes and company size. And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Litmus

SEPTEMBER 28, 2021

I was a copywriter at a life insurance company in 2008, writing riveting brochures about “these turbulent economic times.” My company wanted us to send emails on behalf of our sales reps, and so we decided to use the email company that happened to have an office in our building… ExactTarget.

Copywriting 16

Copywriting Enterprise Management SMS Blast Campaigns 16

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. Add to this the fact that you have one of the most distinct customers: young kids and teenagers.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Convince & Convert

FEBRUARY 14, 2024

While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. Millions of excited fans and the song became the band’s first #1 single since 2008 on the Billboard Alternative Songs chart. Be authentic in your approach.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Ad Building Brand Identity 123

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. in January 2008.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

JUNE 30, 2014

Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. They''re a cellular company that is changing what it means to be a cellular company. They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. Why They ’ re Brilliant.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

WebMarketCentral

MAY 7, 2008

Is Verizon in 2008 the equivalent of AOL in 1995? Jared Reitzin , CEO of digital marketing platform provider mobileStorm , uses humor, logic, passion, and one or two inappropriate words to blast mobile carriers for censorship, inefficiency and short-sighted business practices. Is their revenue model reasonable? Why is this relevant?

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Single Grain

JULY 26, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Probably not.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I feel that PR companies can be a huge education resource to their clients. It is in many ways the social equivalent of “batch and blast&# email newsletters. What do you think? Probably not.

PR 160

PR Social Media Paid Content Media 160

LeadSquared

JANUARY 11, 2021

Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. Its parent company, Procter & Gamble, had to rebrand multiple products. Fortunately, it worked out for the company. You can also create buyer personas from ideal customers that your company had in the past. #3

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Content Standard

OCTOBER 15, 2018

That was 2008. A company that has been producing content on an enterprise scale for even just one year is sitting on a massive treasure trove of unrealized value. Content inventory can add up fast, particularly when it spans numerous company divisions and marketing channels. Manage Your Content, Don’t Fish for It.

Digital Asset Management 80

Digital Asset Management Enterprise Management Organization Work Management 80

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Parse.ly

OCTOBER 26, 2022

One afternoon I received a canned email blast from Twitter Ads with all the latest tips and tricks for using the platform’s ad interface. It cost the company about $500k…. But finally, in 2008, the digital projects team was granted authority to experiment with a podcast. Names have been withheld to protect the guilty.

Paid Search Agency 52

Paid Search Agency Content Marketing Advertising Agencies Content 52

Crimson Marketing

JULY 9, 2015

Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities. companies with fewer than 100 employees. In 1997 the company marked its fifth consecutive year of 30 percent growth; 2001 was the 11th consecutive year of record revenues and profit. billion.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Hubspot

DECEMBER 16, 2014

Here''s the inside story of how our email marketing strategy evolved as our company and database grew. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Hubspot

DECEMBER 10, 2013

We caught up with Gary for a chat about his new book, his new company, and his love of boxing. In your new book, you advise companies to create content that is tailor-made for different platforms, apps, and devices. Everyone’s on Twitter, everyone has a social media person blasting tweets out all day.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Social Media Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all.

Social Media 126

Social Media Media Paid Content Conference 126

Hubspot

MARCH 3, 2020

While this post might be a blast from the past, it will also show you just how much the way we connect and share online has changed, and give you hints about where it might go next. Also that year, Dell became the first major corporation to join the social media platform, while Twitter was incorporated as a company.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Single Grain

DECEMBER 6, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145