chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. My best guess, shown in the adoption curve at the top of this page, is that marketing technologist careers have “crossed the chasm.” Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

PathFactory

MARCH 6, 2023

. “A successful B2B content journey comes down to combining art and science: lead with a sense of the journey you want the buyer to take, and then leverage your data to find the best content that will fit into those touchpoints.” For example: Maybe I’m a prospect in the life sciences industry.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

B2B Marketing Directions

FEBRUARY 5, 2023

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Zoominfo

MARCH 8, 2021

This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Prioritize files so that the more important ones get the best protection. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

BenchmarkONE

SEPTEMBER 17, 2020

This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. Seventy-three percent of marketers use their CRM tool for a shared view of prospects across other departments. Getting more responses from prospects.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Launch Marketing

SEPTEMBER 2, 2020

These checks and balances on essential marketing and sales tools help ensure you are following best practices for outstanding results. Without your leads, prospects and customers, you are left with only a product and a plan. In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising.

B2B Sales 115

B2B Sales CRM Marketing Automation Services Marketing Management 115

Webbiquity

OCTOBER 16, 2018

To increase the likelihood your prospect will actually learn about your offering at the right time, here are six ways to cut through the noise and get their attention. The financial market meltdown in 2008 seemed like the final straw. Algorithmically, based on reader response, the best content gets pushed to the top.

Marketing Automation Services 241

Marketing Automation Services Trade Show Advertising Agencies Verticals 241

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. ” “Your current customers are your best marketers.”

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

6sense

NOVEMBER 9, 2021

That’s partly because there are fewer new products to compete with, but it also comes from the fact that companies maintaining R&D have focused the investment on their best prospects — which may explain why products introduced during recessions have been shown to be of higher quality.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. What about mobile accessibility and SEO best practices?

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. “Your brand thinks that your products and services are the best thing in the world? Influencers are experts. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.)

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Zoominfo

MARCH 8, 2021

This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Prioritize files so that the more important ones get the best protection. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. billion users.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Brandwatch Marketing

OCTOBER 3, 2022

An endorsement by an influencer means that prospective buyers are more likely to be receptive to a brand’s message. Best Free Social Media Influencer Tools. Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. It’s free to download.

Tools 92

Tools Blogger Demographics Social Media 92

markempa

AUGUST 1, 2017

Who do we envision our best customers to be? A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue. Recap the best definition of a lead for sales/marketing to agree upon. Where we can help them be a hero?

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

BOP Design

DECEMBER 11, 2018

We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. Selected among many reputable companies, our inclusion in The Clutch 1000 recognizes our efforts to deliver the best solutions across all areas of our expertise.

Design 58

Design Work Management Paid Search Agency Companies 58

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? We believe that equipping teams with the right tools, such as AI automation, is a far better way to help teams scale and do what they do best. This empowers employees to perform the high-value work that people are best at.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Martech Advisor

NOVEMBER 22, 2019

It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. 6 Best Social Media Automation Tools.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year.

SEO 20

SEO Best Practices PR PageRank 20

The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Bluetext

FEBRUARY 14, 2024

They also know which processes and vehicles offer the best chances for success in securing contract wins. Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. Army (2023).

Enterprise Management 37

Enterprise Management Work Management Marketing Management Startups 37

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. Thankful For PR 2.0 SEO social media interactive PR? tags: PR 2.0

PR 20

PR Best Practices Copywriting Blogger 20

WebMarketCentral

JULY 6, 2009

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. The best way to cultivate that skill, next to writing for 3 hours a day, is to read. There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Hubspot

NOVEMBER 29, 2018

And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. I've compiled the best real estate listing and agent videos to inspire you to create your own. Optimizing your videos for keywords your prospects search for will help your videos rank in search engine results.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Paid Search Agency 92

Biznology

MAY 20, 2019

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. So what are the prospects for a true personal AI that you might be able to get your hands on one day? What’s your best guess? Smart robots. Editor’s Note: J.D.’s

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

NOVEMBER 1, 2016

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. From HAIWatch to WOTQuiz !

Social Media 0

Social Media Media Paid Search Agency Verticals 0

ViewPoint

NOVEMBER 27, 2012

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. 3 New Best Practices for LinkedIn Group Management. As it turns out a lot.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Craft more compelling headlines and ads? Combat dreaded "writer's block"? Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion.

Copywriting 20

Copywriting Classified Ads Best Practices Trigger Marketing 20

WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Writing on the Web

FEBRUARY 19, 2014

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” I started blogging to explore the platform and soon discovered an incredibly useful tool for communicating directly with prospects, the media, potential employees, current clients and our own staff.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Biznology

AUGUST 29, 2012

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Likewise, a prospect on Twitter is just as much of a lead as a card collected for a drawing at the trade show. Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Conversica

MAY 6, 2020

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. About LeadFabric.

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. For anyone who saw it, the immediate realization was that the world's fastest man could go even faster. and it's called SnapApp 2.0!

Lead Scoring 48

Lead Scoring Lead Ranking Content Marketing Content 48