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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Writer onboarding. Social media campaign.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. They updated them twice since then, in 2008 and 2018. There are various processes, best practices, and tools to consider when seeking to improve accessibility for websites. The current version is WCAG 2.1.

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B2B Demand Generation Predictions for 2021

The Point

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. – Ben, Creative Director.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

For sites that sell products or render services, the entire purpose of UX is to turn a curious visitor into a valuable buyer (…) Websites try their best to create a straightforward and enjoyable shopping experience for consumers. eBay had now fully integrated PayPal to make the payment process more convenient. ebay in 2008.

eCommerce 119
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. ve written.

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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. Business email address Subscribe Processing. Before that he was V.P. In your inbox.

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What Is Social Media Automation? Definition, Best Practices, and Top Tools

Martech Advisor

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. Table of Contents.