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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Adjust and adapt PPC campaigns. What to do: Evaluate your PPC ROI and spending. Boost content integrity. Audit your martech.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

So we’ve got to start with the best. Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Today, she’s heavily into PPC, both via landing pages and direct to merchants.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. “Your brand thinks that your products and services are the best thing in the world? Influencers are experts.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting. Search Marketing , MSN AdCenter or Ask SponsoredListings. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Which metrics are most important for measuring PPC success? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Brian Carter notes both of those points and explains three other common PPC testing mistakes.