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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K Website: KatePatay.com LinkedIn: KatePatay (13K followers) Instagram: KatePatay (7.5K

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). For instance, who (hero) uses widgets?

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). The digital marketing landscape looks totally different than it did in 2008 during the last crash.

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The best pharma event management companies in 2023

SpotMe Blog

This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. Focus on what you do best, and leave the details to the experts! While planning an event yourself may seem easy, for pharma events, it’s best left to the professionals.

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B2B Demand Generation Predictions for 2021

The Point

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. “I – Ben, Creative Director.

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. Here is a proven system to use LinkedIn for B2B sales leads and prospecting.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.