PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?
Marketing Craftmanship
OCTOBER 26, 2011
” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. ” which is the best explanation and counsel you will find on this topic. Horton, entitled “Publicity Stunts.
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