Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. Are people 'getting it'?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive. Updated November 2023.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(. All rights reserved.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. Sometimes the best response is just a human one, right? There’s nobody that feels worse than I do.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Thanks, Mike!

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Social media scientist Dan Zarrella has some excellent research on social content best practices. Here are 5 steps to get there: 1.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

seo.co

DECEMBER 8, 2021

Around 2008, “linkbait” became a popular concept and people began publishing anything they could – whether truthful or not – just to attract links and attention. Publishers rarely give the proper attribution and simply embed the first link they can find from YouTube. The latter is still effective. The former is frowned upon.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. He said that the reality is, their best customers are those that can do some of it themselves.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Hubspot

SEPTEMBER 5, 2018

Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make for quality advertising. 2005 : YouTube and Facebook (for college students only) launch. 2008 : Brands start to realize the importance of having an online presence for their potential customers.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? You can also ask for training to make sure you’re using all the features to the best advantage. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I use the Panasonic a ton with my family, as I find it to have the best combination of zoom and wide angle capabilities. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog. RT @arikhanson: 3 reasons why Facebook is killing ur Web site (best post u'll read today) via @jaybaer [link] [link] PRSA-CVC Do you agree? What's this about the McRib? link] jaybaer Indeed.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog. RT @arikhanson: 3 reasons why Facebook is killing ur Web site (best post u'll read today) via @jaybaer [link] [link] PRSA-CVC Do you agree? What's this about the McRib? link] jaybaer Indeed.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I use the Panasonic a ton with my family, as I find it to have the best combination of zoom and wide angle capabilities. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. It's essential that ROI is an integral part of that process.

Business 116

Business Paid Search Agency Social Media Analysis 116

Hubspot

MARCH 3, 2020

In fact, the platform was still invite-only through 2012 , when Mashable described it as the year's "hottest" social media platform and noted that it generated more referral traffic than YouTube, Google+, or LinkedIn. To learn more about how to create and test effective Pinterest ads, check out this blog post with tips from a PPC expert.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Single Grain

DECEMBER 6, 2019

The Effects of Natural Language Processing (NLP) on Digital Marketing. Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. One of the best things about video marketing is that it makes it easy to reformat your content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. My blog and Twitter are the best places to voice concerns about brands that get real results. The actual reach of Twitter is actually double the user base.

Twitter 145

Twitter CRM Business Paid Search Agency 145