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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Traditional advertising isn’t as effective. It’s cost and time effective. Influencers are experts.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. Two Alternative Solutions for Site Analytics by Web Worker Daily Samuel Dean reviews two alternatives to Google Analytics, opensource web analytics software Piwik and the modestly priced Visitorville.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

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Focus on Content in B2B Marketing

Industrial Marketing Today

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch.

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10 Blogging Tactics That Increased One Business' Traffic by 300%

Hubspot

The company started blogging in 2008, and to date, it has 760 blog subscribers. 1) Got rid of PPC and decided to focus on earned traffic through blogging. 1) Got rid of PPC and decided to focus on earned traffic through blogging. Learn how River Pools and Spas increased traffic by 300% and what best practices they followed.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive. Updated November 2023.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How can your brand participate in this space most effectively? You can also ask for training to make sure you’re using all the features to the best advantage. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later.