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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Traditional advertising isn’t as effective. It’s cost and time effective. Influencers are experts.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Which metrics are most important for measuring PPC success? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Brian Carter notes both of those points and explains three other common PPC testing mistakes.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

He then details several disturbing examples of semantic advertising gone awry (such as ad for Olive Garden showing up "next to an article about 250 people getting sick after eating at an Olive Garden restaurant in Indiana), along with recommendations on how to use this strategy to create more effective ads and placements.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. Roggio shows how the tool can be used to help marketers determine the most effective marketing messages and discover new markets, as examples, but he also carefully explains the limitation of the tool.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value.