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Buzz Marketing for Technology

May 19, 2008. It’s not the best paragraph ever written, but it’s definitely clear in explaining my core interests. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. I’ve asked for recommendations and have a pretty decent profile going on LinkedIn. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. I did a presentation on this recently, actually, at PodCamp NYC… [link]. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. October 2008.

Best Social Media Stats, Facts and Marketing Research of 2010


Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. Adam T.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


But which networks are most effective for spreading the content produced? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. How can B2B companies best take advantage of social media? We’re all hungry for data.

Best Website, UX and Mobile Design Guides and Tips of 2011


Inspired web designers continue to push the envelope on what’s possible in online presentation, utilizing HTML5 and design elements and techniques like parallax scrolling effects, imaginative icons and unusual typography to stand out from the ordinary and grab visitors’ attention. From 2008.” …The best way to achieve this is to have a clear title.

Best of 2008 (So Far) - SEO Guidance, Part 2


So here are several more of the best SEO-related pieces from 2008 thus far. How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs. It's almost like a syllabus for your own self-paced interactive marketing guru course. white hat super affiliate?


The “Marketing” Guide for Higher Education Content Marketing


So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Letting the people who know the best, the students, talk about why attending Harvard has been a fantastic decision. Welcome back marketers. Geyer). What do all these facts mean?

Best of 2008: Web Analytics


Here's a brief review of some of the best posts written recently about web analytics. Roggio shows how the tool can be used to help marketers determine the most effective marketing messages and discover new markets, as examples, but he also carefully explains the limitation of the tool. Are Your Analytics Reports Breaking News or Listing Facts?

Best of 2008: Search Engine Marketing


Which metrics are most important for measuring PPC success? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Optimize PPC Campaigns by SEM Scoop A short but useful (particularly for SEM newbies) post on how to maximize results from paid search campaigns. and MSN.


Best of 2008: SEO Keyword Tips & Tools


The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts. Advanced Keyword Research Tactics by Bruce Clay, Inc.

Best of 2007: Articles and Blog Posts on Google AdWords


The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post shows how Target screwed up a PPC campaign, and how it could have been fixed. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Techniques that Always Work?:


Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign?

Best of 2007: Articles and Blog Posts on SEM


In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. PPC Outsource or In-House? As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. fade a bit."

Best of 2008: Random but Interesting, Part 2


This post details the almost-lost art of creating an effective direct mail package. It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Best of 2008: Strategy and Branding, Part 1


Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. What are the real reasons many seemingly-promising business ideas fail?

Best of 2007: Articles and Blog Posts on Strategy and Branding


and "What are best ways to communicate my brand message?" Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. Organic SEO vs. PPC? Dana sums it up best: "everybody can benefit from organic SEO.(each What are they doing?

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Then 2008’s recession slammed into Paychex’s market with hurricane force. Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Building the foundation for predictive analytics isn’t a cakewalk. percent.

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Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Modern B2B Marketing

Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. 1. We've achieved triple-digit conversion gains for partners by making this part of the process more effective. Maintaining relevance from your channels (PPC, SEO, email, etc.) In other words, if your PPC ads promise or promote X, ensure that your landing page, sign-up form, follow-up emails and calls also focus on X. Use "friction" to your advantage. Stay relevant. Great question.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Eccolo Media 2008 B2B Technology Collateral Survey. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. in January 2008.

B2B Marketing | Business to Business Marketing Information Portal

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Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. HOW TO. HOW TO. only little!

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

This is because the goal of these tests is to determine which variables generate the best responses from the audience. Above the fold: the top half of the New York Times, July 2, 2008. This has a similar effect to the old-school tactics of gaining reach and frequency through using a range of channels such as radio + newspaper + billboards + direct mail.  . CarMax banner ad.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They have the best survival rates because they choose their patients very, very carefully. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.  Come and get it!

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How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours. Take YouTube, for example.

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2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results. Prompt, efficient, and effective follow-up to these leads is therefore paramount. Bookmark the permalink.

Focus on Content in B2B Marketing

Industrial Marketing Today

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media. Resources

10 Blogging Tactics That Increased One Business' Traffic by 300%


The company started blogging in 2008, and to date, it has 760 blog subscribers. 10 Things River Pools and Spas Did Right While Blogging. 1) Got rid of PPC and decided to focus on earned traffic through blogging. In the early days--when pool companies weren't using PPC --the cost-effectiveness was relatively high. RPS understood that blogging is hard work.