Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 17, 2010

By far and away it has been our best means of getting our story out, and capturing business. markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! We have focused on relevant followers, in our industry by and large.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. I like the way that you phrase that.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Marketing is not only about messaging. You can call it ButterCRM Frosting for all I care.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 4, 2010

All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive. effective social media campaigns that left no question of their effectiveness.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Facebook is the Model T of social networks. Further, mobile users actually spend more time on Facebook, not less.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. They'll have a rep respond to you right away, get your email addy, and do their best to resolve it. If you can type a sentence, you can relate to people on Twitter and Facebook. Or how about this: Do a little experiment for me.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MAY 25, 2010

I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. Syx58168 Nike Shox is a very good shoes, I especially like the shoes.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Social media scientist Dan Zarrella has some excellent research on social content best practices. Here are 5 steps to get there: 1.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive. Updated November 2023.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. See my review of the iPad review here) This content would also make a fantastic Facebook application. Alright, your turn.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

JUNE 3, 2010

Sometimes the best response is just a human one, right? Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Post it to your Facebook page. Talk it up on Facebook and the blog. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JULY 28, 2010

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Perhaps your best post… danperez Wow! Taxi Mike’s Dining Guide is a simple, 8.5×11,

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The impacts and effects of social media are too broad for that. found Pavement. Maybe that will one day happen to social media.we

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Eccolo Media 2008 B2B Technology Collateral Survey. Guide: make sure they gain all the knowledge they need to confirm your company provides the best path to achieving their desired business result.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Look on facebook.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? You can also ask for training to make sure you’re using all the features to the best advantage. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. He said that the reality is, their best customers are those that can do some of it themselves. Why can’t your social media program do that? That’s understanding the difference between selling and helping.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# They arrive on your blog because they have a question in mind, and are hoping that you can answer it. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JULY 10, 2019

The sheer amount of data available can be overwhelming (not to mention distracting from your goals), so deciding on one or two key performance indicators (KPIs) will help focus your efforts and make reporting more straightforward and effective. You can learn more about tracking parameters and how they work in this article.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

seo.co

DECEMBER 8, 2021

Around 2008, “linkbait” became a popular concept and people began publishing anything they could – whether truthful or not – just to attract links and attention. Once a video takes off and is shared on social media platforms like Facebook, Twitter, and Instagram, the original creator of the video content often gets smothered or forgotten.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. It's best to demonstrate by doing.

PR 160

PR Social Media Paid Content Media 160

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. More than 700,000 local businesses have active Pages on Facebook.

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Paid Content Stats Social Media Marketing Budget 100