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Face-to-Face Selling Is Still Effective

Kaon

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.) Even more than digital marketing.

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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. He includes several useful anecdotes and examples in the book, but some are longer than necessary.

Ethics 71
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The best pharma event management companies in 2023

SpotMe Blog

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. It is not for commercial purposes. It may change in the future.

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The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions

Hubspot

The success of Dan Rice’s campaign for Zachary Taylor as well as subsequent attempts by other politicians to copy his approach led to the coining of the term, the “bandwagon effect.”. What is the Bandwagon Effect? How do you leverage the bandwagon effect to boost your conversions? Here are some ideas: 1.

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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? Take TikTok, for example.

Planning 141
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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

For example, Panera Bread operates over 2,000 physical stores across the United States. In the above example, calculating the CLV would help Panera to make timely tweaks to service levels, new product launches, gamified programs and overall increasing the satisfaction at the point of experience. The 4 Key Benefits. Win-win and how!

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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

Effective lead generation channels other than SEO to invest in. Best practices and tips for creating SEO content in 2022. EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. Saksham Sharda: The city in which the best kiss of your life happened? Lessons learned from 24 years as CEO.