Think the martech landscape is big? Here’s the size of the software industry overall
chiefmartech
JULY 30, 2022
And you see increasing cross-pollination between those domains. This is the first time in over a decade of exponential martech growth that the industry is facing a genuinely formidable economic environment. My best guess? Well, at least today. The consumerization of IT remains a big movement underway. of total GDP.
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