Best of 2008 (So Far) - Search Engine Marketing, Part 2
WebMarketCentral
OCTOBER 13, 2008
How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? and "Apply Your PPC Intelligence to SEO." As a PPC tactic, it tends to have a high cost but also a high value per conversion.
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