Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It takes time and practice to find and develop your own blogging voice.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? This brief yet helpful post provides some answers.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. In my opinion, the best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. Bloggers on Brands. this year, to $129 billion.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website? All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Adobe Experience Cloud Blog

MAY 9, 2013

by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. Word of mouth is generally considered to be the most powerful form of marketing available. Follow Jeff on Twitter at @fearlesscomp.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. 8) Sales Best Practices. Marketing. Members: 427,420.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. In 2008, I was hosting a talk radio show about cigars and scotch, and the cigar industry is, obviously, really slow and old school at adopting new technology. So-and-so''s Top Ten Reads of 2008."

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. Best regards, Gianluigi Cuccureddu April 15, 2009 6:07 AM Marc Hausman said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Powered by Blogger. Latest Research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Marketing Insider Group

JULY 27, 2015

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Lead generation is also a main key performance indicator at the center of Zuora’s strategy. Weisert explains further: “Everyone loves to talk, nobody likes to write.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we find the most influential bloggers and get them to write about our client? As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. the part about an integrated strategy.

PR 160

PR Social Media Paid Content Media 160

Industrial Marketing Today

OCTOBER 26, 2009

That’s why your Home page may not always be the best entry point. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. That level of pre-qualifying is best left for the lead scoring stage.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

seo.co

OCTOBER 26, 2021

As a general rule of thumb, more blogging means more traffic , and no matter what your initial conversion goals are, more traffic means more potential customers. Lead generation also benefits from regular blogging activity. The best way to organize and simplify your blog posting is with an editorial calendar.

SEO 98

SEO Ad Frequency High Quality Lead Lead Scoring 98

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. That will be our top focus for next year. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. How can B2B companies best take advantage of social media?

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? It scored 8.6.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. People are now curating lists of the most influential bloggers by Klout score. It is currently a front-runner for Slideshare’s 2010 World’s Best Presentation Contest (I’d love it if you went and voted for it. Reporting news.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? One of the best tools I’ve used is Xobni for MS Outlook (it’s Inbox spelled backwards). All rights reserved.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Content Marketing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

JULY 1, 2015

The press, analysts, bloggers, prospects, venture capitalists, and other influencers want compelling content. Every publication that accepts contributed content has some kind of guidelines for what they’ll take, and most follow the same best practices content marketers do. How can content marketing teams best align with PR?

PR 28

PR Top of Funnel Content Marketing Planning 28

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

WebMarketCentral

DECEMBER 4, 2008

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read? What's Next In Blogging?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20