Buzz Marketing for Technology

OCTOBER 14, 2008

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. What I've found works best is to have a mixture of different kinds of activities.

Wiki 100

Wiki Web 2.0 Blogger Tagging 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. What this chart says is that: Our social value to others is a function of (a) the extent of our knowledge, our thinking competency (critical, creative and imaginative), and our communication skills (conversation, presentation and demonstration), and (b) our ability to integrate these three things. February 2008.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

JUNE 28, 2021

Humor in general works because it plays off of shared context, so if you’re looking to add some snark to your content, one of the best places to start is with your customer’s experience. I did my best to give my honest take on both of these topics because they frustrated me. Make Your Snark Relatable. Day 1 in #quarantine vs. day 50.

Content Marketing 353

Content Marketing Peer-to-peer Banners Content 353

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs.

Social Media 115

Social Media Media Paid Search Agency PR 115

The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Updated Alinean Social Media ROI Calculator - New.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management Lead Scoring 40

Marketing Insider Group

JULY 27, 2015

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. We’ll create a presentation from the eBook with highlights. Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you. They always do.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Unlikely at best. Unlikely at best. Unlikely at best. There’s been a bit of news about it recently. Using social media to acquire customers is like using email to acquire customers. And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. You can find numerous examples of this on the net, like the What is Fair Use? RWW Daily by Email. RWW Weekly Wrap-up. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Single Grain

JULY 26, 2019

Now click on “best by links” under the heading “Pages” in the left column. If, for example, you run a dog training tips website, the phrases “pet training” or “dog training” could be useful to this process, while long-tail keywords like “dog training classes San Francisco” should be avoided. This is where the real gold is.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

Convince & Convert

JUNE 22, 2010

Well, as soon as they were getting regular radio airplay and going platinum, we no longer thought it was cool to be a fan cause everyone was “getting&# it, so we began our hunt for the next best kept secret in music.we found Pavement. Maybe that will one day happen to social media.we found Pavement.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we find the most influential bloggers and get them to write about our client? As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. the part about an integrated strategy.

PR 160

PR Social Media Paid Content Media 160

WebMarketCentral

NOVEMBER 20, 2008

Where is the best place to host your blog? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Who Do Rockstar Bloggers Host With?

Blogspot 20

Blogspot Blogger Best Practices Business 20

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. So what are the best ways to use Twitter for business? How-To Guides and Best Practices. be conversant, and retweet others among his best practices.

Twitter 100

Twitter Stats Tools Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

April 2008. March 2008. February 2008. January 2008. Saying thanks in a conference presentation. They cruise through the case studies or the insights or examples and imagine what it would be like to be that brilliant entrepreneur or that successful CEO or that great sales rep. Books by Seth Godin.

Business 100

Business Wikipedia Thought Leadership RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, if you’re the CEO of a Fortune 500 corporation or the leader of a country, you’ll have a far greater ability to provide value to large numbers of people vs. if you work as a janitor. For example, Picasso was a prolific artist who created hundreds of different works over his lifetime. Is it limited or expansive?

Product 100

Product Blogger Terms and Conditions Copyright 100

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. It’s also tough information for bloggers to get who haven’t had the traffic volume that C&C gets.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later. Historical data seemed more robust as well. Thanks Katie!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. She believes the best we can hope for is “ translucency &# – and I concur. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# That’s not a conversation. on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. That’s why your Home page may not always be the best entry point. For example, the search term “industrial valves” yields 238,000 pages in Google. That level of pre-qualifying is best left for the lead scoring stage.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" How To Pitch To Bloggers by Pick Me! Previous posts in this series: Best of 2008: SEO Guidance, Part 1 ** technorati tags: PR 2.0, Previous posts in this series: Best of 2008: SEO Guidance, Part 1 ** technorati tags: PR 2.0,

PR 20

PR Best Practices Press Lead Ranking 20

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. But they don’t have the best survival rates because they’re better surgeons. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Yes, blogs are best consumed through feeds. On this blog, for example, there are 20 distinct share/subscribe buttons on each post. As an example, see this link for a shout I received from Techdirt, one of the most popular tech blogs with more than 700,000 RSS readers simply by forwarding the blog’s editor an email.

Tactics 40

Tactics Buzz Planning PR 40

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Are Gardening Forums social media? They drive sales (not their goal) by user recommendations – on and offline sales.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

MAY 20, 2010

Rarely are accumulations the best data points. For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Rarely are accumulations the best data points.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116