Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Unlikely at best. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Unlikely at best.

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Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging.

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Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 25, 2010

I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. Syx58168 Nike Shox is a very good shoes, I especially like the shoes.

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Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. Consequently, I have two recommendations.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 27, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. They'll have a rep respond to you right away, get your email addy, and do their best to resolve it. Or how about this: Do a little experiment for me. Go onto Twitter and bitch about Dish Network. I just ditched AT&T for T-Mobile.

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JUNE 3, 2010

Sometimes the best response is just a human one, right? Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. link] Kade Dworkin Brilliant piece showing the effect of "I'm Sorry" RT @jaybaer: The two words BP should steal from umpire Jim Joyce.

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Repeat customers have always been my best influencers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. It’s entirely possible she is a Mass Influencer.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 20, 2010

jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? – Posted using Chat Catcher [link] tabsharani (Fred Tabsharani) Twitter Comment.@jaybaer

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog. found Pavement.

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Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great thoughts, Laura! All rights reserved.

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Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. link] Wissensauslese RT @jaybaer: The Best Advice Has No Shelf Life: Who Influenced You?All All of us have influences.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Social media scientist Dan Zarrella has some excellent research on social content best practices. Best, Social Steve SocialSteve Jay - Nice job simplifying social media. Here are 5 steps to get there: 1.

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution.

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Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we find the most influential bloggers and get them to write about our client? As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. the part about an integrated strategy.

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PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. David, I 100% agree that all customers should get the best customer service possible. David, I 100% agree that all customers should get the best customer service possible. What’s going to happen next?

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Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Thanks, Mike!

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JULY 28, 2010

In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Perhaps your best post… danperez Wow! Ask, listen, observe, then help customers, it could be your best marketing /via @jaybaer [link] [link] Tamsen Browne Reed RT @jitterjam: R u hlping or selling?

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Social Media Media Webinar Metrics Marketing & Strategy 148

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 35% of bloggers are professional journalists. Social Media Facts and Stats.

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Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. He said that the reality is, their best customers are those that can do some of it themselves. Why can’t your social media program do that? That’s understanding the difference between selling and helping.

Social Media 128

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Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Involve your customers, and ask them to create their own content that answers other questions (maybe a contest for the best ones). an audience.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. She believes the best we can hope for is “ translucency &# – and I concur. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# That’s not a conversation. on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 3, 2010

Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. It's all about selecting the best combination of the traditional and the new to drive the desired results. Excellent post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Rarely are accumulations the best data points. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. We pick our baby names before the fact. We pick our pet names after the fact.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? You can also ask for training to make sure you’re using all the features to the best advantage. It’s much easier to pay a bit more to have the best tool for your needs than to start off with something that doesn’t have the power you need and have to upgrade later.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 8, 2010

MySpace used to be Janet, and now it’s LaToya – at best. MySpace answered in July, 2008 – almost a full year later. I wonder if that policy is still in effect? Best sentence ever! Reliability is one of the great assets facebook has that makes it one and only one best social network site online!

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. This was my goal and I did not know at the time that Twitter was going to be my best tool for this, I got lucky.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. We’re all hungry for data.

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Paid Content Social Media Statistics Research 100

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. I think one of the best elements of building a two-way connection with customers is that its often a win:win situation.

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Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

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Social Media Media PR Webinar Metrics 138

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. I think you’ll like it: [link] Every day I mess up or fail – but I make the best with what I got and always work to earn the trust and respect from our customers (at Infusionsoft).

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

JULY 8, 2010

Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. Rohrs Best line I've written in a while: "Social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie."[link]

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