Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Nice job Kim!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. In his guide, Mike tells you the best BBQ places, clubs, happy hours, patios, places for kids, and other insider info. Have them document EVERY question they receive.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

Unlikely at best. Unlikely at best. Unlikely at best. There’s been a bit of news about it recently. Using social media to acquire customers is like using email to acquire customers. And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. If it is, we’ll include it in Viral Heat.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Buzz Marketing for Technology

JUNE 27, 2008

Business Bloggers |. In the middle are forms routing, document management and similar systems. For example, policy statements can be drafted, routed for review and approval by several managers, updated with revisions, and given final approval before being posted for employees to read. Sign In. | | Free Newsletters. by Industry.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Convince & Convert

AUGUST 4, 2010

So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other. My Xterra remains sticker free. As such, they should be celebrated, maybe even rewarded.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog. RT @arikhanson: 3 reasons why Facebook is killing ur Web site (best post u'll read today) via @jaybaer [link] [link] PRSA-CVC Do you agree? What's this about the McRib?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog. RT @arikhanson: 3 reasons why Facebook is killing ur Web site (best post u'll read today) via @jaybaer [link] [link] PRSA-CVC Do you agree? What's this about the McRib?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Some of the numbers shown here lend themselves to the skepticism recommended in the post above, but all are documented so take `em for what they’re worth.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

JUNE 28, 2010

When every single one of your competitors has a content marketing program, the advantage will go to whomever has the best understanding of WHY certain content is successful. Now that Gini runs the universe's best PR blog, she probably doesn't come over here to read anymore. link] jaybaer I don't know.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127