Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. ve written.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. There are examples and additional resources too. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Well if you regard laptops as simply a combo TV and book, then yeah, I guess its been a waste. As long as we persist in seeing Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) In 2008, revenues were up to $16.6 The first Aflac duck debuted in 2000.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. If your team uses social media at work, particularly for clients, you’ve got to have a policy.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. This was essentially the subject of my first book.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. Joseph Murphy, author of The Power of Your Subconscious Mind – a book I re-read constantly to remind myself that I control what happens.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 11, 2010

But Bloomington has by far the best combination of attributes for us. This is a major consideration for us, given how much I travel (and how much I’ll likely travel in the next couple years after The Now Revolution – my forthcoming book with Amber Naslund – is published in February). Welcome and best of luck.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. How can I help you?

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs. This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Buzz Marketing for Technology

JUNE 27, 2008

Check out Seths books. Books by Seth Godin. April 2008. March 2008. February 2008. January 2008. SETHS BOOKS. How to read a business book. I like reading magic books. But reading the books is fun. A lot of people read business books in just the same way. Seth on Squidoo.

Business 100

Business Wikipedia Thought Leadership RSS 100

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Clinton Bonner RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] – vivid example he shares here too, have a look. Awesome post!!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

JUNE 17, 2010

By far and away it has been our best means of getting our story out, and capturing business. My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. We have focused on relevant followers, in our industry by and large.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 23, 2010

Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. I think first-time bloggers get enamored with the concept of “design.&#

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Marketing Insider Group

JULY 27, 2015

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. We’ll read the eBook aloud and make it an audio book. Founded in 2008, ShopKeep is a cloud-based mobile point of sale solution for small and medium-sized businesses.

Top of Funnel 100

Top of Funnel Marketing Management B2B Marketing Content Marketing 100

Convince & Convert

JULY 26, 2010

I’m not an SEO expert, but I’ve learned from some of the best. This is another example of why you need accounts on these sites. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That’s what we’ve dubbed, “Co-op SEO.&# How Does This Help You? How can I help you?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. Hope the book writing is going well!

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. link] [link] Chris Book RT @jaybaer: A Social Media Scoreboard That Works [link] [link] Lynn Sheka RT @arikhanson Interesting… RT @jaybaer: Yea! How can I help you?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 21, 2010

Unlikely at best. Unlikely at best. Unlikely at best. There’s been a bit of news about it recently. Using social media to acquire customers is like using email to acquire customers. And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 3, 2010

Sometimes the best response is just a human one, right? I can't think of many examples of that type of guts on the player side. I'm hoping Jim Joyce writes a book. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# link] jaybaer Thanks Cari.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. You must concentrate on branding yourself before doing face book friend invites.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. I call this “fire for effect.”

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Content Marketing Institute

OCTOBER 2, 2018

Comics are great because you can tell any kind of story to deliver a message or theme, and I believe content is best absorbed through story. In one of the few books to analyze comics as a medium and not as a genre, comics legend Will Eisner defined it as “sequential art.” The Google Chrome Comic (2008). A copy sold for $1,100.

Storytelling 95

Storytelling Brand Identity Branding Advertising Agencies 95

Buzz Marketing for Technology

JUNE 30, 2008

Earlier today, a friend and former teacher of mine made a post (private on another blog, and therefore unlinkable) to his students about the seven ideas featured in the book “How to Think Like Leonardo da Vinci&# , which reminded me about a post I had wanted to make for a long time. Yet another example of your insight stirring thinking.

Web 2.0 100

Web 2.0 Class Education Creativity 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, if you’re the CEO of a Fortune 500 corporation or the leader of a country, you’ll have a far greater ability to provide value to large numbers of people vs. if you work as a janitor. For example, Picasso was a prolific artist who created hundreds of different works over his lifetime. Is it limited or expansive?

Product 100

Product Blogger Terms and Conditions Copyright 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we find the most influential bloggers and get them to write about our client? As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. the part about an integrated strategy.

PR 160

PR Social Media Paid Content Media 160