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Anything Goes Marketing

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Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page. Here is the original URL: https://h30406.www3.hp.com/campaigns/2008/events/poweritdown/index.php

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Landing Page Optimization: Mini Case Study

Anything Goes Marketing

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. Add a privacy agreement. Good luck!!

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

This experience is a good reminder for everyone as you begin 2008 - how can you easily provide greater value to your customers? providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. I don't think I have to answer yet. Happy New Year everyone!

Cost 100
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Email Tips for the New Year Part I

Anything Goes Marketing

Various E-mail Tips from MarketingSherpa' Marketing Wisdom Report I've read through MarketingSherpa's " Marketing Wisdom for 2008 " which includes 101 real life marketing stories and lessons learned. The best bet is to conduct tests to see if this boosts response. Have emails sent from Account Executives if possible.

Tips 100
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How do you allow prospects to get closer to your product?

Anything Goes Marketing

This involves demonstrating that your company is at the forefront of your industry and contains the best and the brightest people. If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay.

Microsite 100
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Social Media Success Stories

Anything Goes Marketing

Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. Best Story for Last Almost three years ago I married my wife. While Twitter does this as well, Twitter is limited by its 140 characters (this is a debate for a future post).