Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Or do we need to show a verifiable ROI? To most C-level execs that really means answering the question, “How much revenue did it generate?”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. Unfortunately, the answer is a big NO. How about you, do you see the disconnect?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

OCTOBER 4, 2011

by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Specifically the convergence of branding and demand generation. This leads to 2008 with the emergence of social media.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. PPC Best Practices. What is the future of PPC? Automation.

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? In practice, both are probably needed.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I’d head for the door at the first sign of this sort of practice.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? If they practiced what they preached, it would change what they preached. As to SM being under the umbrella of the PR (or vice versa), not sure that's the best approach. Frank_Strong This is a great post Jay.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. Seemingly untouchable business empires crumble and disappear practically overnight.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. Oct, 2010 at 9:39 am A comment and a question.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JANUARY 4, 2011

Best, Sam Peggy Says: August 2nd, 2010 at 2:10 pm Hi Sean, I couldn’t agree more! Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. You should even reward yourself when you do your.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

WebMarketCentral

MAY 22, 2009

Used properly, content networks can add significantly to paid search lead generation. Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Understand the metrics and focus on ROI.

SEM 20

SEM Campaigns Optimization Tips 20

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

DECEMBER 2, 2014

What are the top barriers to adopting social business practices? 9 General Marketing Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. B2B companies that blog generate 67% more leads than those without blogs. Organic search leads have a 14.6% NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Why should you care about your company’s website?

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? And my favorite: “The ROI of social media is that your business will still exist in five years.&#. Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools).

Business 116

Business Paid Search Agency Social Media Analysis 116

Outgrow

JUNE 11, 2020

This blog will help you find the best content marketing agencies in the Middle East. If you are looking for the best content marketing agencies in the Middle East , then you have to look into McCollins Media. If you are looking for the best content marketing agencies in the Middle East , then you have to look into McCollins Media.

Paid Search Agency 52

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 52