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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

What are the top barriers to adopting social business practices? 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. Organic search leads have a 14.6% NewsCred ). 2. Forbes ).

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. The focus here is definitely on quantity.

How, When and Where Buyers Want Content

Fearless Competitor

B2B Lead Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. And the opposite is true – no content, no leads. Longer stories are trending – In 2008, respondents preferred two-page case studies.

Marketing Automation Venture Funding: Profitable or Profligate?

Fearless Competitor

Lead Generation Companies | Analysis of marketing automation space – great guest post. The financial crisis of 2008 and 2009 slowed funding again, but that was short lived (4). First, Aprimo and Unica lead the chart by raising $76 million and $66 million, respectively. Our goal is to share great guest posters. We thank them for their contributions here. and Unica.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. definite email best practice is personalization and I believe that Twitter is just an extension of this. 6. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

B2B Marketing Testing to Optimize Lead Generation Results

B2B Lead Generation Blog

Discovering and knowing what really works and what doesn’t for lead generation is essential for every marketer. The best way to discover this is through the process of testing. Personally, I’ve met only a handful of B2B marketers who are consistently testing their offers to optimize them and generate leads more effectively. In the interview, Hunter shares best practices for increasing conversion via testing , building a universal definition of a lead, and using testing to discover what works.

The state of lead generation today with Jim Dickie of CSO Insights

Fearless Competitor

Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.   The data was shocking. Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, but 86%  of companies are raising quotas in 2009. Sales leaders told CSO Insights their most important objective is Optimizing Lead Generation. Good lead generation and managememnt software out there today.

11 Questions to Help Evaluate Your Demand Generation Plan

Fearless Competitor

Is Your Demand Generation Plan as good as it can be? We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Jon’s piece got me thinking about not just marketing automation but demand generation in general.

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The State of Lead Generation Today (with Jim Dickie of CSO Insights)

Fearless Competitor

B2B Lead Generation | The State of Lead Generation Today. Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies.   The data were shocking. Just a bit more than 1 out of 2 salespeople achieved quota in 2008 — down from 61% in 2007, (6 out of 10 made quota in 2010) but 86%  of companies are raising quotas in 2009. (95% of companies raised quotas in 2011.). Jim Dickie, CSO Insights.

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Part 1 of this review of MarketingSherpa's just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become critical components of any successful B2B lead generation strategy, and why B2B companies should consider hiring an integrated marketing-PR-online agency to help with these programs.

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. As a long time B2B marketer, Amy is continuously looking for new ways to help companies build their sales pipeline with targeted lead generation initiatives. 1. As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. We all know it takes 5-9 touches for a B2B lead to become a prospect.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

In short, this is good, practical and actionable stuff and not some marketing theory. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sounds simple, right? There are plenty of charts and graphs too. of Tiecas, Inc.

B2B Lead Generation Blog: Improve your online sales lead tracking

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Determine which visitors become leads. 5. Cultivate your leads.

Podcast: How to Optimize Teleprospecting Vendors

B2B Lead Generation Blog

More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch. If you are involved in lead generation for a complex sale, this podcast offers practical information you won't want to miss.

Sales and marketing alignment: tips for getting it right with lead generation

B2B Lead Generation Blog

According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. Sales and Marketing must collaborate on defining leads and marketing objectives. Then, create the Universal Lead Definition of a "sales-ready lead." Finally, connect the marketing/sales process to customer's buying process. 2. In developing a lead generation program, it is incumbent on marketers to view the sales team as the customer.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Sales. 8) Sales Best Practices. Created: March 27, 2008. Created: March 6, 2008.

64 B2B Marketing Tools and Resources

Modern B2B Marketing

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Seven Lead Nurturing Tools and Resources.

Thought Leadership Interview #7 – Scott Mersy of Genius.com

Fearless Competitor

We’re on a mission to bring our readers the very best. CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised.  Thanks for leading off with a question about B2B Sales! In a complex selling environment, marketing needs to feed direct, actionable, and real-time behavioral information directly to the sales team at the moment the lead score or other specific prospect behavior indicates it’s time for a real person to engage. What’s my best offer?

Jeff Ogden, President of Find New Customers, is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011

Fearless Competitor

   . Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. Voting Open to Public Until November 30 for top b2b demand generation experts. Find New Customers “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden been nominated for the 50 Most Influential People in Sales Lead Management. An entrepreneur, Jeff founded Find New Customers in 2008 and is regarded as an expert, thought leader and innovator in demand generation.

7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Every publication that accepts contributed content has some kind of guidelines for what they’ll take, and most follow the same best practices content marketers do. You’re in The Wall Street Journal.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Modern B2B Marketing

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. 1. But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. Lead Nurturing.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Whilst many companies are experimenting with buyer personas, Tony’s survey also found: 60% stated they had no to very little understanding of buyer persona best practices. How to’ and Practical Content. Content marketing strategies.

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Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Modern B2B Marketing

Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. 1. As you speak to the value of optimizing Marketing communications, what are your top 3 tips to help B2B marketers generate more qualified leads through optimization? With lead generation, the form can often make or break your efforts. Having that common definition is one of the best ways to get sales and marketing on the same page. Stay relevant.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Generating More “Educated Leads” on a Small Budget by Achinta Mitra on April 21, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days.

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The 2 Biggest Mistakes of B2B Sellers

Fearless Competitor

Leads from salespeople: In 2008, over 1/2 of all company leads are self generated by salespeople, according to CSO Insights. to find leads — they’re not selling. Jeff Ogden, aka The Fearless Competitor, is an expert in sales and demand generation.  He’s also a thought leader for the CMO Club and Vistage, the worlds largest group of CEOs. Tags: Demand Generation Lead Nurturing Management best practices Marketing lead generation sales leadership But most don’t do it very well.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

It was Charles Revson (the pioneering cosmetics industry executive who created and managed Revlon Cosmetics through five decades) who clearly understood and practiced this marketing principle when he said, “ In the factory we make cosmetics; in the drugstore we sell hope.” He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. To most C-level execs that really means answering the question, “How much revenue did it generate?” It is the second question that seems to cause the most problems. All Rights Reserved.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. We’re all hungry for data. hours to 6.3

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

This is because the goal of these tests is to determine which variables generate the best responses from the audience. Above the fold: the top half of the New York Times, July 2, 2008. The Interactive Advertising Bureau, a trade association promoting digital ad standard and practices, has a set of guidelines for sizes. Lead : A potential customer. An overlay ad.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Have you struggled to answer that question? It becomes even more complicated if you sell through channel partners and there are different pricing structures in place.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns. Thanks for sharing! Resources