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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. The best place to start is your web content marketing strategy. Gen Z learned how to communicate online, so they possess a more casual communication style compared to older generations.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Here is a real-life illustration from content marketing, which I mentioned at the top of this article: Content marketers (hero) are discovering the world of AI-generated content (journey). Social media campaign.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. Website accessibility is more than just good practice; it’s the law. They updated them twice since then, in 2008 and 2018. This best practice will also improve your SEO efforts. Legal Compliance.

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Intuition beats best practice: An Interview with Jay Acunzo

Velocity Partners

It’s called “Break The Wheel: Question Best Practices, Hone Your Intuition and Do Your Best Work” (Oxford comma omitted to protect all that is holy). But set aside the idea for just a moment, and consider the following statement: Finding best practices isn’t the goal. This is insane!

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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Why Demand Generation Marketing Is like College Football

Adobe Experience Cloud Blog

In this blog, I am going to share with you several reasons why demand generation marketing is like a game of college football, and to do it, I am going to shamelessly plug The Best University in the World, the U of U. The Quarterback. The quarterback is what some might consider the most important position in football. Call audibles.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. The source : The pandemic caused crochet to take off in a major way, as time spent in lockdown freed up time for people to practice more tactile hobbies. Here’s why. Follow the memes.