Remove behavior
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today.

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Google+ was a social network designed by a corporation. Year founded: 2008. We have brought those expectations and behaviors to the workplace and the net result, businesses have radically changed how they buy. Passionate about their ideas. Risk takers. And the primary source of innovation in the modern economy. Nuff said.).

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

30-second summary: Behavioral targeting is giving way to contextual targeting, rebooted for the 2020s. A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Better protection of personal data threatens behavioral targeting.

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Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. They don’t want their behaviors to be tracked and they don’t want you to use it without their consent. Have we set ourselves up to be ready for the privacy-first world?

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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