Remove behavior

Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

We create new legislation, new technology or change our behavior. Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll . “Do unto others as you would have them do unto you.” ” When you, as a marketer, break the golden rule, we, the people, respond.

Rules 100
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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

Would a 2008 social media impression be comparable to a 2011 impression? Human behavior isn’t cut and dry. It will be another year before most companies can realistically attempt this. Models also requires stability in the data used. Social media is changing rapidly. Using clickstream data implicitly assumes it is.