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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in 2008.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. CA is intoxicating!

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Why I Bet My Career On Content Marketing

Marketing Insider Group

of banner on the websites we visit. ” And that was way back in 2008! And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We receive 5,000 marketing messages a day. We ignore 99.9% Content Marketing'

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Facebook Ads Library- What it is and how to use it

Valasys

In 2000, Google launched its first Ad service- Google AdWords. 2006 – Banner ads and sponsored links were exclusively provided by Microsoft. . 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . Advertisements became digitized.

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Google Rebrands Performics: Launches Affiliate Network

readwrite

Today, Google announced that it is rebranding DoubClick’s Performics Affiliate as the Google Affiliate Network. Google acquired DoubleClick in March 2008 for $3.1 The Google Affiliate Network is not yet integrated into Google’s AdSense and will continue to be hosted at ConnectCommerce.com for the time being.

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Ever try sharing a banner ad? What good is that to a marketer?