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The Ultimate 2020 B2B Website Strategy Playbook

SmarkLabs

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Update your images: If it’s been a while since you updated your website’s banners or graphics, give them a double-take. And that was in 2008. However, it’s especially important for B2B companies. Do a website audit.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. in January 2008. Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Rebel Brown's blog Phoenix Rising.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. DoubleClick got 1.7% Plus much more.