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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. The financial market meltdown in 2008 seemed like the final straw. Embrace Marketing Partners. But the story didn’t turn out that way.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee's blog Marketing Interactions.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Ever try sharing a banner ad? And sure -- expandable banner ads can host multimedia content. And that is why the blog post is the new online ad unit.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Controlling budgets and cost. And 83% say that video helps them with lead generation. Display Ads.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

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A Shortish History of Online Video

Vidyard

Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. By the end of 2006, YouTube was part of a larger collection of online applications that focused on user-generated content, and community building.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. B2B companies that blog generate 67% more leads than those without blogs.