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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Plus get free bandwidth. Read Forresters advice for deploying an enterprise mobile solution. » Reprints.

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth.

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5% Although only 7% of Americans maintain an active Twitter account (vs.