[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"
B2B Marketing Directions
NOVEMBER 12, 2023
This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) For example, in the September 2022 survey, respondents (B2B and B2C) predicted that marketing spending would increase by 8.8% over the following 12 months.
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