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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) For example, in the September 2022 survey, respondents (B2B and B2C) predicted that marketing spending would increase by 8.8% over the following 12 months.

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B2B Demand Generation Predictions for 2021

The Point

“Continuing a pandemically-caused shift in brand voice and design, more and more B2B brands will begin proactively displaying (maybe even discovering) their “softer,” human side to better empathize with prospects and customers, much in the same way that B2C brands did in the wake of the 2008 housing crash.

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Are Consumer Attitudes Toward Privacy Changing?

Biznology

If so, what does it mean for B2C and B2B marketers? And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. First, if you haven’t heard of DuckDuckGo, no shame.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

Sailthru was founded in 2008. This is the other and more important reason I don’t consider Sailthru a CDP: making the database available to external systems is the very core of the CDP concept. pricing and company background. It currently has about 400 clients, mostly in ecommerce and media.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

Techwood Consulting was founded in 2008 and is an elite digital consultancy that has core competencies in organic and paid search. An Inc5000 member for 2017, headquartered in Atlanta, GA, with a team of 17 supporting 60 clients, Techwood has a reputation for quality execution within the B2C SEO and PPC subject matter areas.

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[Research Round-Up] B2B Highlights From "The CMO Survey" - March 2023

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey."

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2023 Predictions

Conversica

Do you recall that this was during the 2008 Great Recession? AI-powered Conversation Automation is spreading to both B2B & B2C industries. But we know that B2C expects a seamless digital experience too, that will benefit from RDAs as well. Our company was founded in 2007 and our product launched in 2009.