Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. SmartFocus – purchased by Emailvision in April 2011. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008. Decision Software Inc.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. While GreenRope is new to the VEST report, the company itself was founded in 2008. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 21, 2014

The system usually stores emails sent, Web pages visited, purchases, content read, and mobile interactions. Sailthru was founded in 2008. Prebuilt integrations are available for Magento ecommerce and WordPress, with Hybris and Demandware scheduled to be added. There are no standard integrations for marketing automation or CRM.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Others are sure to follow. In any case, this is where the Alterian engine should help.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120