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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. Q: How has B2B trade magazine publishing changed over the last 25 years?

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Activate Acquires Green Leads

Smashmouth Marketing

Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. 2008 The two of us get married. Click for Press Release. In fact, one of our colleagues referred to us as the “odd couple.”. We finally got over the tension between us and learned to work well together.

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Bop Design Recognized as a Top Web Designer & Digital Agency in Clutch’s Global Leader Press Release

BOP Design

Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world. We have been in the business since 2008, and we have helped many B2B companies who are serious about growing, achieve their goals.

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

Nudge: The Final Edition by Richard Thaler and Cass Sunstein (Yale University Press, 2021) Source: Yale University Press The original edition of Nudge was published in 2008, and "nudging" soon became a popular behavior change/management tactic in both the public and the private sectors.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. Undeterred, he pressed on and Internet Direct experienced breakaway growth. ” “Success in B2B Digital Marketing is about the wizard not the wand.”

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. It was more difficult than I expected!

Press 50
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Journalists as Buzzword Killers

B2B Memes

In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. innovative.

Ethics 100