B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

B2B Digital Marketer

MAY 20, 2021

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. As B2B digital marketers, you must know the implications and responsibilities in handling all of this information. Podcast Timestamps/Outline. This puts a lot of organizations at risk. Memorable Quotes.

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

B2B Digital Marketer

MAY 20, 2021

As B2B digital marketers, are you aware of it? In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations. Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution.

Privacy 52

Privacy Paid Search Agency PPC Companies 52

Rev

OCTOBER 13, 2018

A Useful Perspective on the B2B Marketing Stack. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. You can listen to the two podcasts here and here. It’s must reading for those involved in the duopoly of B2B demand gen and marketing operations.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Tomorrow People

OCTOBER 24, 2017

fearless content marketing spanning both B2B and B2C organisations. It all started in 2008, with the launch of GE Reports. The podcast reached number one on iTunes and had 3 million downloads. Formats like live video and podcast are increasingly popular with users and can be produced cost-effectively. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing professionals. To Learn More.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Zoominfo

DECEMBER 19, 2018

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Onalytica B2B

JULY 17, 2018

I started blogging and speaking in 2008. I started speaking back in 2008. I’m open to Podcasts as well. Podcasts are an interesting space and there can be a lot of value there. I saw the whitespace and jumped on the opportunity. One thing I love about those activities is it helps to push you to understand the scenarios.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. I actually tried to tackle this question a few times on my blog before. Take for example your classic white paper.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Valasys

AUGUST 30, 2019

Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Zoominfo

OCTOBER 5, 2021

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

MARCH 30, 2015

When he started on Twitter in 2008, he thought it was stupid. ” Content Pros Podcast b2b marketing content creation content marketing content pros digital marketing social media' Scott also recommends giving social platforms a solid try before dismissing them. I did, truly.”

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Create a S.T.A.R.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JUNE 18, 2013

I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. An Interview With Jay Baer appeared first on B2B Marketing Insider. And I do about 75 speaking engagements each year.

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Please note that this post was about Web marketing influencers, many of which work in B2C (Business to Customers) and a few of which work in B2B.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . Similarly to how Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this recap blog post will be a great resource for you and your team. . Similarly to how Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Onalytica B2B

NOVEMBER 14, 2017

It was tuning into Twitter in 2008, and living in a place where many socially responsible businesses launched (Burlington, VT) that moved my focus into sustainability – first looking at “green consumers” but then applying what I knew about how women lead into more broad sustainability leadership.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

WebMarketCentral

JUNE 30, 2009

Record and promote podcasts? The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." Specialty search engines? The story behind LOLcats?

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. He also has his own podcast with over 400 episodes, where he talks about everything there is to know about business marketing.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Atomic Reach

JANUARY 3, 2019

In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

ClearVoice

OCTOBER 19, 2020

While doing research for my book, ‘ Hug Your Haters ,’ I came across this interesting Adobe research: On average, B2B companies get 80% of their revenue from repeat customers. It’s the same situation in B2B, except the price of failure is even higher because purchases are more significant.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm. I am equal parts fortunate and grateful.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Online Marketing Institute

MARCH 24, 2010

Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign. » What does real time search mean for B2B Marcom? Then, based on the metrics and results, scale the program.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Highlight your Contact Us page.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

B2B Digital Marketer

MARCH 26, 2021

On the other hand LinkedIn messaging has become a part of the digital strategy that is extremely important for many B2B marketers. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. I do not use many of the mainstream B2B marketing products. Conclusion.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

JULY 7, 2008

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. The social side is interesting when it comes up in B2B or B2C. Upcoming Events. Popularity: 17% [

Social Media 100

Social Media Communities Wiki Work Management 100

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. What are some B2B brands that you admire for other reasons? Melisse: I largely come from the B2C world, so I won’t pretend to be as in-depth as some of my colleagues would be about the B2B space.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Buzz Marketing for Technology

JUNE 27, 2008

Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Podcast Powered by podPress (v8.8) Fast Forward Summit Notes â?? Andrew McAfee.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Golden Spiral

APRIL 16, 2019

He hosts the “Up In Your Business” podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coca-Cola, and Adobe. You brought up four key words that I think can apply to B2B tech companies. Where do B2B companies struggle with relevancy? I'm lobbying that we'll do a podcast. Now, you're in B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Heinz Marketing

FEBRUARY 17, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Thanks very much for joining us as well. Matt: Absolutely.

Marketing AI 78

Marketing AI Top of Funnel Enterprise Management Work Management 78