Customer Experience Matrix

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish.