markempa

MAY 28, 2008

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide. I highly recommend you check it out.

BtoB 120

BtoB Lead Generation Generation Leads 120

Walker Sands

JUNE 20, 2023

What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically. While Gen Z is the force behind the changing way B2B businesses talk to buyers, keeping content straightforward, clear and honest is best practice for all generations of audiences.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Heinz Marketing

AUGUST 14, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here Are The Habits Of Employees Who Lead Without The Title. LinkedIn to B2B Marketers: It’s Time To Build Your Brand. Learning To Speak With Clarity.

B2B 109

B2B Work Management B2B Sales Positioning 109

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

B2B Marketing Directions

OCTOBER 25, 2020

The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. Two of the six heuristics/biases tested in this study are particularly important for B2B marketers. on a 4-point scale.

Buy 78

Buy B2B Opinions Customer Surveys 78

Rev

OCTOBER 13, 2018

A Useful Perspective on the B2B Marketing Stack. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring. Lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

B2B Marketing Directions

FEBRUARY 5, 2023

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. The risk of a recession in the U.S. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Sana Commerce

OCTOBER 9, 2022

It’s not uncommon to hear B2B e-commerce in ANZ is about 10 years behind the United States (U.S.) The combined forces of the pandemic, supply chain issues, and a looming recession have made it all too clear how necessary it is for businesses to lean on proactive sales channels such as B2B e-commerce. and Europe. and Europe.

B2B 52

B2B Lead Scoring Lead Ranking Cross-Selling 52

The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. It is estimated by Experian that ‘for every $1 spent, $44.25

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Zoominfo

AUGUST 1, 2022

Your warm leads leave for “safer” industries or join the ranks of the recently laid-off. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. Budgets are reduced or eliminated.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

The Point

JANUARY 14, 2014

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. And that lack of focus can be a big mistake. Probably not.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Rev

OCTOBER 9, 2019

Wait, what B2B marketing crisis? While some blow off the talk as just that, we’ll never forget what surprised us in 2008. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020? the next B2B marketing crisis). .

Marketing AI 100

Marketing AI B2B Marketing SIC B2B 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. The B2B go-to-market power in Japan resides with sales.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Strategic-IC

MARCH 24, 2020

B2B marketers: what gets us through this? I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted. What B2B Marketers Should Be Doing Now.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

markempa

AUGUST 1, 2017

And he’s had a profound influence on how we sell and market, especially those who are in B2B. Marketing thinks they’re sending these great leads to sales, and sales, they go into a black hole and then there’s no follow-up. I’d love to hear from you and I think a lot of people have lead definitions.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Webbiquity

FEBRUARY 7, 2020

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. As MBAs know various fields, they are well equipped to lead startups with a focus on achieving short term as well as long term goals. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Mathew Jade. Conclusion.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Since founding the concept of buyer personas for B2B in 2001, there has never been a need for a new type of persona. as a major source of leads will have to figure out a new avenue. Pandemic Persona.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Adobe Experience Cloud Blog

FEBRUARY 10, 2015

Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Contently

AUGUST 11, 2022

How content marketing leads to meaningful ROI. However, ad spend is down , particularly in consumer and B2B tech. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

B2B Marketing Directions

FEBRUARY 26, 2023

In Predictably Irrational , Ariely described several experiments that illustrate the many invisible factors that lead us to think and behave in ways that are both irrational and predictable.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

chiefmartech

JULY 30, 2022

It’s fair to say that’s a different kettle of fish than B2B software, such as martech. In other words, that 103,528 number is a lower bound of the B2B software product universe. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. Driving lead generation. These types of insights can then be used to create better content that will move your leads through the funnel faster. . It’s one of the most defining forms of technology in the past decade.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60