Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) My point: B2B marketers are looking elsewhere for help generating demand. Posted by: Tim Wilson | March 21, 2008 at 07:05 PM Tim, thanks for the comments.