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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take ….

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. How am I doing this?

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 3) B2B marketers clung to unimaginative spending habits. What does work?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I think the same is true for the bevy of social tools.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How can you create effective online video content on a budget?