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Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring.
Customer Experience Matrix
JULY 10, 2013
Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. There are no real multi-step campaigns, however. This lets reports show Web visits, conversions and other subsequent activity from search, social, and email campaigns.
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Customer Experience Matrix
JULY 16, 2009
Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish.
Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. Workflows can manage both marketing campaigns and internal projects. While GreenRope is new to the VEST report, the company itself was founded in 2008.
Customer Experience Matrix
DECEMBER 7, 2011
The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. The best example of this balance, and the most notable change in the system, is campaign design. Back to LeadLife.
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