Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JULY 9, 2009

LinkedIn profiles are updated. Were getting active in twitter, linkedin, and blogging, but need to work on an over all strategy and determine exactly what we want to invest on this and then measure the ROI. Were increasingly using social media for our B2B clients. This internal buzz stimulates action. Twitter feeds spring up.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40