Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies. But, what can other B2B organizations learn from this campaign?

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 22, 2010

The new Interactive Marketing Hub that ExactTarget previewed at their conference last week is going to enable companies to sort all of this out for the first time. LinkedIn – only if I have made a personal connection. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. How can I help you?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you? All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MAY 13, 2010

Linkedin is for people you know. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social media allows big companies to act small again. How can I help you?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. LinkedIn profiles are updated. Were increasingly using social media for our B2B clients.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. It’s also tough information for bloggers to get who haven’t had the traffic volume that C&C gets. Mostly from me, with some terrific assistance from talented guest authors.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 14, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Keith Finnegan RT @jaybaer Social Media is the Servant of Strategy, Not the Master [link] (Amen to that.)

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. She’s a self-described fashionista and blogger.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 2, 2010

Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer Exactly.

Social Media 133

Social Media Media Curation Webinar Metrics 133

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? encourage you to restrain your enthusiasm. It’s all heady stuff.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Your LInkedin page. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Your blog, naturally.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. How about in the B2B space? OAuth is being used by Facebook, Twitter, LinkedIn, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. Rarely are accumulations the best data points.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Few understand and submitt all emails to the social networking sites liked LinkedIn when they can be verfied.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). — [link] [link] Ian Greenleigh Great post.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

AUGUST 26, 2010

The drawback is that they are only tracking Twitter and Facebook for now, so if you need to monitor blogs, blog comments, discussion forums, Linkedin or anything else on behalf of your company or clients, you’ll need to gather that data elsewhere. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40