Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). Recessions often accelerate existing trends, increasing the likelihood that companies that fail to adapt are left behind. Take Blockbuster, for example.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Adobe Experience Cloud Blog

JANUARY 25, 2018

In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? With the rapid adoption of products like the Amazon Echo and Google Home, voice searches have increased by 35 times since 2008.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. Welcome to a new series of Dumb Questions for Brilliant Marketers. And how (if at all) has the role of content marketing shifted during this time? nDash: Content marketing responsibilities often fall on a small team.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blog content can be repurposed in other channels.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

accelerate agency

JULY 13, 2021

3 SaaS trends for 2021. Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . Stabilization. What are the most popular SaaS Companies? Migration & Training.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Content Standard

MARCH 23, 2015

I told him about the challenges political candidates face using traditional media—particularly television—to connect with their audience, and that producing engaging online social content would become the future of campaign marketing. Obama: The Political Content Marketing Pioneer. His response: “Interesting.”

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Online Marketing Institute

OCTOBER 31, 2010

But I need to stay on top of emerging trends,” I hear you say. Give a boost to a marketing campaign? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies. But, what can other B2B organizations learn from this campaign?

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Marketing Evolution. The way businesses market to and sell to potential buyers has changed. Even 5 years ago.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Martech

APRIL 9, 2024

Hootsuite started in 2008 and boasts 6,000 enterprise customers and 200,000 users overall. The combined offering includes: Building brand awareness by discovering and responding to trends across social media. Social campaigns and measurement. Why we care. Dig deeper: Salesforce’s full-funnel approach to social media Get MarTech!

Analytics 95

Analytics Paid Search Agency Companies Enterprise Management 95

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Conductor

JULY 20, 2022

As a result, there is more competition, and digital marketing is an effective strategy to help you win and land more customers. Wayne Cichanski, Heather Collins, Mike Cooke, and Brian McDowell are digital marketing leaders for financial institutions. Build trust by ranking well on Google. Invest in quality content.

Service 122

Service Tips Planning Lead Scoring 122

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Outgrow

JANUARY 25, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Mike Lieberman for our monthly podcast – ‘ Marketer of the Month ’! Starting out in marketing – what worked and what didn’t 2. Technology’s impact on marketing – how things have changed in the last 20 years 3.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Biznology

APRIL 18, 2013

But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. Let’s look at some of the trends: The news media is shedding journalists. Talk about disruptive.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Additionally, Hootsuite is primarily marketed to small businesses but its pricing is quite prohibitive.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site. The chapters contain between three and 12 pages.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Interviews and focus groups: Conduct one-on-one or group interviews to gather detailed insights into customers’ needs, preferences, and attitudes toward a product, service, or market.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 80

Digital Asset Management Enterprise Management Organization Work Management 80

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

OCTOBER 1, 2010

Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. Expect that lifestyle marketing efforts will be the first foothold for these industries –but not their core activity website.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. They were invited to write about trends and speak at industry trade shows. They had no platform.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Successful Twitter Marketing Strategies by Social Media Optimization. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum. Twitter Strategy.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Hubspot

JUNE 26, 2012

If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. If you're ignoring Pinterest in your social media strategy, you're ignoring one of the key trends in marketing today: visual content. Not necessarily. How "boring," right? Healthcare.

Creativity 28

Creativity Social Networks Demographics Network Marketing 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Top SaaS Stats, Trends and Forecasts. Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Content Standard

SEPTEMBER 9, 2016

With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. Simply, content marketing—in its many manifestations—works, and marketers everywhere want to learn more about it and do it better.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convert

APRIL 18, 2022

But having an effective pricing strategy isn’t about crossing one of the 4 P’s in marketing—it’s an underutilized growth lever. You skim the top of the market and then lower your prices to reach everyone else. A pricing strategy refers to the processes you use to set prices for your products or services.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52