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B2B Demand Generation Predictions for 2021

The Point

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The Fall 2023 survey results are based on responses from 316 senior marketing leaders at for-profit companies based in the United States. were VP-level or above.

CMO 70
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[Research Round-Up] B2B Highlights From "The CMO Survey" - March 2023

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The March 2023 survey results are based on responses from 314 senior marketing leaders at for-profit companies based in the United States.

CMO 52
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[Research Round-Up] B2B Highlights From "The CMO Survey"

B2B Marketing Directions

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The February 2022 survey results are based on responses from 320 senior marketing leaders at for-profit companies based in the United States.

CMO 52
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[Research Round-Up] B2B Highlights from "The CMO Survey" - Part 1

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) The September 2022 survey results are based on responses from 273 senior marketing leaders at for-profit companies based in the United States.

CMO 52
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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

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The state of B2B e-commerce in Australia & New Zealand

Sana Commerce

It’s not uncommon to hear B2B e-commerce in ANZ is about 10 years behind the United States (U.S.) The combined forces of the pandemic, supply chain issues, and a looming recession have made it all too clear how necessary it is for businesses to lean on proactive sales channels such as B2B e-commerce. and Europe. and Europe.

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