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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.). This makes it extremely flexible, which is very important in the fluid world of marketing information. Sailthru was founded in 2008. data store.

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Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

It's All About Revenue

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).  Both companies cater simultaneously to consumers (B2C) and businesses (B2B). Is this an early indication of a more general trend? What do you think?

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Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Share the B2B content that inspired you this year and which should be included in our hall of fame. Long form Guides and eBooks are another staple of B2B marketing.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. Among B2C organizations, 60.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. 3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. June 2008. May 2008. April 2008.

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing.

List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Many marketing service providers manage Alterian systems for their clients. Neolane – provides multi-channel campaign management, realtime interactions, and marketing resource management.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). Technorati tags: email newsletters, e-newsletters, newsletter content, segmentation, relevancy, online marketting, targeted message, beer ad, Support Our Troops, examples, Umm. Tags: lead nurturing email marketing B2B enewsletter B2C So what? Chad H.

What the Crumbling State of the Media Means for Digital Marketing

Biznology

But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. 2008 study by Robert McChesney and John Nichols found that the ratio of public relations workers to journalists was 3.6 to 1. Photo credit: Wikipedia.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. Adam T.

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Why All Marketing Is Digital Marketing

Fathom

In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. Just as my colleague Bill Balderaz likes to say “Every patient is a digital patient,” I am proclaiming today that all marketing is digital marketing.

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The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). What's in it for me? Don't assume anything.

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases. Who's really clicking on your PPC ads? Are Web 2.0

SEM 1

B2B Marketing Confidential

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Is there really b2b value on Facebook?

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Is there really b2b value on Facebook?

Content IS your Brand

Buzz Marketing for Technology

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! But in today's Web 2.0 world all you have now is your content.

The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. In 2008, about 100 people visited the site every day. Welcome to the new world of B2B communications. In fact, B2B companies were among the earliest adopters of social media. Your feedback is welcome.

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Top Instagram Influencers

Act-On

Petersen, who creates handmade moccasins for babies, garnered Instagram celebrity status by her ability to hustle and her knack for social media marketing. Frankel appeared on The Real Housewives of New York City in 2008 where she gained fame for her tough attitude and lavish lifestyle. Is Instagram B2C or B2B? Social media influencers hold a great deal of power.

How to make B2B marketing messages more memorable

B2B Lead Generation Blog

In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way? So how do you create marketing and lead generation messages worth remembering? Heath say's, “B2B marketers have a very high standard of communication that they have to impart. If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that's part of the reason many of them don't work. what you do) to family and friends. If not, people will ignore you.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. General Marketing Research.

Marketing Engagement Lessons From The B-52s

It's All About Revenue

From groundbreaking songs like “Rock Lobster,” and “Private Idaho“ to chart-topping hits like “Love Shack” and “Roam”— to their thrilling reemergence on the pop scene with their 2008 CD Funplex the B-52s’ unforgettable dance-rock tunes start a party every time their music begins. Marketing Efficiency We can get together.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

It's All About Revenue

The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." " It is irrefutably an expectation today from consumers and a mandate for marketers worldwide. Over the years I have been accused of being hyperbolic in the titles of my posts. CMO Corner

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford. 1. April Amrita Reply 13. Yes they do.

Using Email to Improve Profit

Buzz Marketing for Technology

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. Webster is a frequent keynote speaker on behavioral targeting, profitable and effective email marketing, and cross-channel marketing programs. Don't miss he views on this topic.

It is a sad day for demand generation

Acquiring Minds

Here is what the sarcastic B2B marketer will take away from this experience: If you want to shoot yourself in the foot, use the same quality of telemarketers and the same approach in B2B as you would in B2C. Don`t bother investing in a CRM system for B2B. If this experience is reflective of the general state of B2B demand generation, then its time to start looking for a new vocation. Two weeks ago I received a telemarketing call from a telecommunications provider (the offender shall remain nameless as the organization is a former client of my firm).

Channel Management Solutions Landscape 1

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

ECR (Efficient Customer Response) or Collaborative Channel.

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

B2B Marketing Confidential: Recession Hits Direct Marketers

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

A Back To School Lesson For CMOs

It's All About Revenue

This week, it's a lesson that transcends all CMOs, be they B2C or B2B. realize it's your first day back to school and I realize you've been chief marketing officer'ing for a while now and you thought you were done with school and all that. " That is culled directly from the research findings and it speaks directly to the need for integrated marketing.

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Guiding Principles for Segmentation for B2B Markets

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

B2B Marketing Confidential: ROMI White Paper

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

B2B Marketing Confidential: Creative Destruction of the Demand.

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

B2B CRM / Branding Model

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.

B2B Market Sizing on the Cheap

B2B Marketing Confidential

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape.