Webbiquity

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008. We believe this transformation of B2B sales and the related sales coverage requirements is a huge opportunity for next-generation sales engagement tools and platforms. The Product.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Mathew Jade. Businesses that have focused on innovation and branding have done particularly well. For more updates, follow him on Twitter @Mathew_Jade.

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Welcome to Blogging for Business Week!

Webbiquity

As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. B2B companies that blog generate 67% more leads than those without blogs. Forbes ). • NewsCred ). • Rocket Post ). •

Business 100
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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

” They are increasingly coming to expect the same personalized experience they get as consumers from sites like Amazon.com to carry over into the B2B world. The financial market meltdown in 2008 seemed like the final straw. Which link are you more likely to click on: “Hey, visit our website at randomvendor.com!”

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Now, the opportunity to provide (relatively brief) feedback on significant purchases is still appreciated by most consumers and B2B buyers. Yelp, founded in 2004, began to get traction. How did we do? We want your opinion!