Tony Zambito

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How To Increase Your Value To Buyers And Create Unshakable Loyalty

Tony Zambito

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations.

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Since founding the concept of buyer personas for B2B in 2001, there has never been a need for a new type of persona. The COVID-19 pandemic has forever altered the global business economy. Pandemic Persona.

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Is it Time to Reframe the Sales and Marketing Alignment Debate?

Tony Zambito

  When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.      In many ways, eBay's Marketplace can be viewed as a microcosm of the larger economy of marketplaces. 

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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. by Aha-Soft. The index fell by nearly 778 points or almost 7%.