Smashmouth Marketing

JUNE 1, 2022

Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. 2008 The two of us get married. In fact, one of our colleagues referred to us as the “odd couple.”. While at BAO, Mike was building the category of pay-for-performance appointment setting.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. The typical client was a B2B tech company. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

MARCH 19, 2009

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Will David follow Goliath?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100