Customer Experience Matrix

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). While GreenRope is new to the VEST report, the company itself was founded in 2008. Here are thumbnails of the others. You get the idea.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. Sailthru was founded in 2008. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. marketing software vendor services leadlife b2b marketing automationLeadLife released a completely rebuild version of its marketing automation system last month. Back to LeadLife.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. years prior.

Fear not! Think like a savvy investor with lead generation

B2B Lead Generation Blog

This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. I'm less concerned about budget cuts and more interested in opportunities for him and other B2B marketers who choose to bring focus to their marketing efforts. Yesterday, I read a Kate Maddox's article in BtoB Magazine, " IDC: Tougher times for tech marketing ," which supports that other B2B marketers are doing just that. Can you blame him? Maddox writes, “According to the [IDC] report.

Not all Requests for Proposals are worth a proposal

Confluent Forms

request for proposal contracts b2b procurement businessIn an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. So how do you know when is the right time to sit down and start writing a proposal response to a RFP? Again, be wary of the Situation #3 in hiding. analyze the answer carefully. If the criteria is not specified, ask.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Maybe not.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Maybe not.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Most likely.

Keep your project moving after it goes live

Confluent Forms

web development best practices web design seo advice b2b strategic planning businessIt's Monday morning and you're sitting back, relieved, because your brand new website launched successfully on Friday evening. Maybe the project was smooth and effortless, but chances are there were a number of ups and downs over the last few weeks. Now that the site is live, fight the urge to close the book on your website for 3 more years! Hopefully your website was crafted with a log reporting system in place, something like Google Analytics or Quantcast and not a simple counter.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? think re-purposing is brilliant.

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Copywriting tips for B2B SEO

B2B SEO

B2B copywriting is tough stuff. Copywriting for B2B SEO is even tougher. Tags: B2B Search Engine Optimization Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Here are ten tips to help you succeed. Watch the [.].

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Research from 2008 indicates that people only read about 20% of the text on an average web page. However, creating and delivering social content is a big challenge for many B2Bs. Don’t Overlook Video!

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BtoB 2008 Lead Generation Guide

B2B Lead Generation Blog

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. highly recommend you check it out. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Share the B2B content that inspired you this year and which should be included in our hall of fame. Long form Guides and eBooks are another staple of B2B marketing.

The 2008 Top of the Funnel List

B2B Lead Generation Blog

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Funnelholic is a very insightful and original B2B marketing blog written for those marketers who live and work at the top of the B2B funnel. Others bloggers named to Craig's 2008 Top of the Funnel List include Jon Miller, the author of Modern B2B Marketing blog , and Michael Stelzner, the author of Writing White Papers Blog and many other great resources. Check out the Craig's 2008 Top of the Funnel List Thanks Craig.

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

This is a great example of how a blog is helping a B2B company.  . The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.  .  . del.icio.us

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

Quality Versus Quantity - Brian Carroll of B2B Lead Generation Blog is an expert on lead nurturing. I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Disclosing Everything? Scott's Morning Brew discusses how Mitch Ratcliffe of ZDNet discloses his professional affiliations. This raises an interesting question about ethical blogging.

The Best In B2B Technology Content Marketing

B2B Marketing Insider

The B2B technology process is complicated. recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. The types of content most requested? Content Marketing

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

For two key reasons : Because B2B buyers are more savvy – and cynical – these days. Cast your mind back to 2008. Culminating in one of the most successful B2B campaigns in history. The European B2B Marketing team had a strong positioning to take to market – the ‘Amplified Economy’ story – based around the future world of business, which is nearer than we might think.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers. Historical Lessons.

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Tips on Leveraging B2B SEO During the Recession

B2B SEO

Tags: B2B Search Marketing

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. B2B marketing automation

The Best of B2B Search Marketing 2008

Proteus B2B Marketing Blog

Articles and blog postings on B2B search marketing are often hard to find. Tags: B2B Search Marketing b2b search engine marketing b2b seo At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great content, too. chose 30 of [.].

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Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income. The best research tells you not only what's happening, but why. Highly bookmarkable.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

What does b2b lead generation have to do with being green? couple points from recent experience, which in the most part is b2b: One of our largest projects last year came to us because the client had a massive investment in their own green initiative and wanted to make choices along the same lines. Also, most b2b buyers do have higher education backgrounds. Green is in.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

What does b2b lead generation have to do with being green? Also, most b2b buyers do have higher education backgrounds. For the b2b lead gen industry, that is unheard of. The market seems to react in a way not traditional with typical b2b marketing tactics. Several readers and fans have asked before, what is with the "Green" in Green Leads ? It is trendy to be green.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics.

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!)

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44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

Should B2B marketers be focused on a mobile marketing initiative? The content marketing assets B2B marketers are using to acquire leads are being accessed at an increasing rate through mobile browsers and sites with greater mobile accessibility. The discussion on how B2B organizations market to their customers and prospects via mobile device will continue to gain intensity in 2012.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Not adapting will mean failure. When everyone else cuts back, play offense! Craig: Green, of course

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results. Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Are Web 2.0

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Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Not adapting will mean failure. When everyone else cuts back, play offense! Craig: Green, of course.

B2B 2.0 marketing expo by MarketingProfs

B2B Lead Generation Blog

The B2B 2.0 Marketing Expo is March 5, 2008 and you can register here The gang at MarketingProfs put together conference that's worth checking out. Now here's the best part. no conference travel required.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. by Aha-Soft. Especially, when it has stayed at approximately 38% for several years. Buyers Are Saying The Same.

Media Budget Ratio: How much should B2B companies spend on Media?

Buzz Marketing for Technology

For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. took the B2B Magazine report and pulled out some data points. How much should you spend each year on media? In business publications, online, radio, even TV?

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Best Of B2B Search Marketing Blog Posts 2008

B2B SEO

Articles and blog postings on B2B search marketing are often hard to find. chose 30 of my favorite B2B search and internet marketing posts from 2009. Tags: B2B Search Engine Optimization But during the year, I’ve found a lot of other great content, too. To that I added three of my own articles that were especially popular or [.].

Speech today at Chicago B2B Event

Acquiring Minds

Today I spoke to a group of B2B marketers at the Chicago Association of Direct Marketers (CADM) on the topic of B2B Online Lead Generation and Management. After presenting here a year ago at the MarketingProfs B2B Forum, I welcomed the opportunity to return to Chicago (see my photo below). The premise of the presentation was that B2B marketers should join a significant number of their peers in deploying Web 2.0 Unfortunately, our research shows that B2B marketers face significant obstacles in telequalifying quickly and effectively. Garth explained that with 1.5M