Customer Experience Matrix

Trending Sources

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). While GreenRope is new to the VEST report, the company itself was founded in 2008. Here are thumbnails of the others. You get the idea.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. Sailthru was founded in 2008. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different.

B2C 76

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. marketing software vendor services leadlife b2b marketing automationLeadLife released a completely rebuild version of its marketing automation system last month. Back to LeadLife.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. years prior.

List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Sparingly.

How not to destroy a project during the contract phase

Confluent Forms

best practices contracts advice b2b contract negotiations procurement businessContracts have a funny way of bringing enthusiastic and optimistic partners in a project quickly back to earth and miring them in angry back-and-forth that can soil the project before it even starts. Be equally fair By default, lawyers will craft a contract that is the most defensive posture for your company.

Price 31

Fear not! Think like a savvy investor with lead generation

B2B Lead Generation Blog

This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. I'm less concerned about budget cuts and more interested in opportunities for him and other B2B marketers who choose to bring focus to their marketing efforts. Yesterday, I read a Kate Maddox's article in BtoB Magazine, " IDC: Tougher times for tech marketing ," which supports that other B2B marketers are doing just that. Can you blame him? Maddox writes, “According to the [IDC] report.

BtoB 28

Not all Requests for Proposals are worth a proposal

Confluent Forms

request for proposal contracts b2b procurement businessIn an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. So how do you know when is the right time to sit down and start writing a proposal response to a RFP? Again, be wary of the Situation #3 in hiding. analyze the answer carefully. If the criteria is not specified, ask.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Maybe not.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Maybe not.

The Book: Digital Body Language

Digital Body Language

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Research from 2008 indicates that people only read about 20% of the text on an average web page. However, creating and delivering social content is a big challenge for many B2Bs. Don’t Overlook Video!

Lead 74

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Most likely.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Share the B2B content that inspired you this year and which should be included in our hall of fame. Long form Guides and eBooks are another staple of B2B marketing.

Keep your project moving after it goes live

Confluent Forms

web development best practices web design seo advice b2b strategic planning businessIt's Monday morning and you're sitting back, relieved, because your brand new website launched successfully on Friday evening. Maybe the project was smooth and effortless, but chances are there were a number of ups and downs over the last few weeks. Now that the site is live, fight the urge to close the book on your website for 3 more years! Hopefully your website was crafted with a log reporting system in place, something like Google Analytics or Quantcast and not a simple counter.

BtoB 2008 Lead Generation Guide

B2B Lead Generation Blog

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. highly recommend you check it out. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide

Copywriting tips for B2B SEO

B2B SEO

B2B copywriting is tough stuff. Copywriting for B2B SEO is even tougher. Tags: B2B Search Engine Optimization Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Here are ten tips to help you succeed. Watch the [.].

The Best In B2B Technology Content Marketing

B2B Marketing Insider

The B2B technology process is complicated. recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. The types of content most requested? Content Marketing

Best 59

The 2008 Top of the Funnel List

B2B Lead Generation Blog

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Funnelholic is a very insightful and original B2B marketing blog written for those marketers who live and work at the top of the B2B funnel. Others bloggers named to Craig's 2008 Top of the Funnel List include Jon Miller, the author of Modern B2B Marketing blog , and Michael Stelzner, the author of Writing White Papers Blog and many other great resources. Check out the Craig's 2008 Top of the Funnel List Thanks Craig.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. On June 26th, 2008, Gwynne Kostin said: Good and thoughtful post. On June 29th, 2008, Jumping into the conversation?

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

This is a great example of how a blog is helping a B2B company.  . The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world. Frankly, I thought this was funny and was obviously meant for a specific market.  .  . del.icio.us

RSS 2

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

Quality Versus Quantity - Brian Carroll of B2B Lead Generation Blog is an expert on lead nurturing. I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. Disclosing Everything? Scott's Morning Brew discusses how Mitch Ratcliffe of ZDNet discloses his professional affiliations. This raises an interesting question about ethical blogging.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers. Historical Lessons.

Ads 64

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY.

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

For two key reasons : Because B2B buyers are more savvy – and cynical – these days. Cast your mind back to 2008. Culminating in one of the most successful B2B campaigns in history. The European B2B Marketing team had a strong positioning to take to market – the ‘Amplified Economy’ story – based around the future world of business, which is nearer than we might think.

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode.

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it. Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? Go into offensive mode.

Tips on Leveraging B2B SEO During the Recession

B2B SEO

Tags: B2B Search Marketing

The Best of B2B Search Marketing 2008

Proteus B2B Marketing Blog

Articles and blog postings on B2B search marketing are often hard to find. Tags: B2B Search Marketing b2b search engine marketing b2b seo At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great content, too. chose 30 of [.].

SEO 0

6 Really Simple Marketing Metrics for your Execs

Digital Body Language

if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. We've all seen a similar cycle. Great goals, for sure, but not exactly quick wins. So, the reports aren't created for them and they end up with nothing. Let's start from the other direction, and look at 6 very simple measurements that you can provide them that they give them some simple insight into what's actually going on in marketing. What are they most interested in, and is it more awareness, discovery, or validation?

Putting in place a Virtual Events strategy

Buzz Marketing for Technology

Stuart has spent his working life in the B2B media space. If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events – but I was never truly enamored with Second Life and was not in favor of it for business from the start (must have been that scary looking penguin that tried to strike up a conversation with me) All that aside – I encounter a virtual world from the moment I step foot into my house with my two boys being avid RuneScape players. So I can't help but think there must be something redeeming here for businesses.

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income. The best research tells you not only what's happening, but why. Highly bookmarkable.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

Face Book Case Study: I was seeking B2B examples of using Facebook and couldn’t find any Mike Nierengarten of (company?) I have only been on a Facebook for a year or so. mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. believe that the “casual” aspect of Facebook does make it more difficult for business-to-business companies to leverage the full potential, with early success for consumer related companies. With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: ”.  . del.icio.us

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

What does b2b lead generation have to do with being green? couple points from recent experience, which in the most part is b2b: One of our largest projects last year came to us because the client had a massive investment in their own green initiative and wanted to make choices along the same lines. Also, most b2b buyers do have higher education backgrounds. Green is in.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

What does b2b lead generation have to do with being green? Also, most b2b buyers do have higher education backgrounds. For the b2b lead gen industry, that is unheard of. The market seems to react in a way not traditional with typical b2b marketing tactics. Several readers and fans have asked before, what is with the "Green" in Green Leads ? It is trendy to be green.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. B2B marketing automation

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!)

PPC 1

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Online accounted for 7% of the B2B marketing mix in 2008. We hope you enjoy digging into the numbers. Source ).

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results. Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Are Web 2.0

SEM 1

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn? Not adapting will mean failure. When everyone else cuts back, play offense! Craig: Green, of course