| | | Customer Experience Matrix | |  2008 + B2B | 3 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 28, 2011 List of Mid-Tier Business-to-Consumer Marketing Automation Systems The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions. | CUSTOMER EXPERIENCE MATRIX DECEMBER 7, 2011  LeadLife Bundles Services with Marketing Automation The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. marketing software vendor services leadlife b2b marketing automationLeadLife released a completely rebuild version of its marketing automation system last month. Back to LeadLife. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Sparingly. | |
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