Anything Goes Marketing

article thumbnail

Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. You can use this information for future campaigns. Well it is.

article thumbnail

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How do you allow prospects to get closer to your product?

Anything Goes Marketing

If you go the site it doesn't just go to a microsite straightaway but opens up the real Lexus site to their 2008 RX product page and then opens up the microsite as a site overlay. Tags: B2B B2C online marketing integrated marketing. It's time to think how you can apply this approach to your product or service.

Microsite 100
article thumbnail

Social Media Success Stories

Anything Goes Marketing

Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. Perhaps because it was the holidays it didn’t receive that many page views at the time I published it.