article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. E-Media Summit -->. By TJ Raphael.

B to B 40
article thumbnail

How to Get Found In the Sea of Content

Leading Results Rambings

Related Stories Connections, connections everywhere, and not a one to pitch When your digital and online marketing is working Search Engine Optimization core differences between 2008 and today. B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120
article thumbnail

Business Value of Social Networking

Industrial Marketing Today

But like many b-to-b marketers, I’m not sure how it has impacted my business. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. So, I’m leaning more towards Seth’s point of view. Copyright © 2010 Tiecas, Inc.

article thumbnail

The Changing Rules of B2B Marketing

Paul Gillin

In 2008, about 100 people visited the site every day. Tags: B-to-B B2B Corporate Blog Facebook Social Media communities influence mainstream_media marketing socialnetworks adobe charleneli cisco dell socialmarketing. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free.

article thumbnail

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. © 1994 - 2008 CXO Media Inc. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse.

article thumbnail

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

However, the report authors' advice that "B-to-B videos should employ high-quality, professional techniques to reflect your brand and convey authority" is.not exactly wrong, but too simplistic. This is where the paradox of video quality comes in.