Quaero AdVantage CDP Bridges Identified and Anonymous Data
Customer Experience Matrix
FEBRUARY 2, 2017
It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. The split architecture of AdVantage is actually pretty common among CDPs, since anonymous and identified customer data are often kept separate for privacy reasons. AdVantage does that too.
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